The tab that makes mornings easier.
GudYu's Strawberry Tabs were made for parents who want the very best for their kids' teeth — without the battle, the mess, or the guilt about plastic tubes.
1000ppm fluoride and hydroxyapatite in every single tab. Xylitol to naturally push back against the bacteria that cause cavities. Every ingredient does a job.
- 1000ppm fluoride — exactly what dentists recommend for ages 3–6
- Hydroxyapatite repairs enamel the way your teeth do naturally
- Xylitol naturally fights the bacteria that cause cavities
- Sweet strawberry — no mint burn, no morning stand-off
- One tab = just the right amount, every single time
- Zero plastic · 100% recyclable & reusable tin
What families are saying
Trusted by parents making the switch.
What's inside and why it matters.
Every ingredient is there for a reason. Here's what's in them — and what it actually does for your child's teeth.
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Sodium Monofluorophosphate
The fluoride. Exactly 1000ppm, the dentist-recommended level for ages 3–6.
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Sodium Coco-Sulfate
Mild, coconut-derived foam. Gentle without the harshness of SLS.
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Xylitol
Found in fruits and veg. Actively pushes back against the bacteria that cause tooth decay.
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Aroma
The natural strawberry flavour — the reason kids actually look forward to brushing.
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Acacia Senegal Gum
Powdered plant fibre — safe, natural, clean.
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Calcium Carbonate
A mild, natural abrasive. Gently polishes away surface stains without harming enamel.
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Magnesium Stearate
Stops ingredients sticking together in production. Used in vitamins and food.
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Isomalt
A plant-derived binder that holds the tab together and gives it that satisfying chew without feeding bacteria.
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Stevioside
Natural sweetener from the stevia leaf. Zero calories, not fermented by oral bacteria.
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Hydrated Silica
Gentle, natural abrasive. Cleans without scratching. Found in quality kids' toothpastes
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Hydroxyapatite
The same mineral your teeth are made of. Helps repair and strengthen enamel naturally.
What we left out — on purpose.
A good ingredient list is short. A better one is honest about what isn't there. These are the eight things you won't find in a GudYu tin — and the reasons why.
SLS
The harsh foaming agent in most supermarket toothpastes. We use gentle coconut-derived SCS instead.
Parabens
Artificial preservatives linked to hormone disruption. Not welcome here.
Gluten
Suitable for children with coeliac disease or gluten sensitivity.
Palm Oil
No contribution to deforestation. Ever.
Artificial Flavours
The strawberry taste is natural aroma only — nothing synthetic.
Plastic Tubes
Every tube ever made is still on this planet. Ours aren't.
Too Much Fluoride
Exactly 1000ppm — the right amount for ages 3–6. No more, no less.
Animal Testing
100% vegan and cruelty-free. Always has been, always will be.
As clean outside as inside
Every toothpaste tube you've ever thrown away is still on this planet. GudYu tabs come in a reusable aluminium tin you can refill — forever.
One small swap. A lifetime of difference.
Reusable & Recyclable Tin
100% aluminium. Keep it, refill it, recycle it forever.
Compostable Refill Pouch-Coming soon
Kraft paper + PLA. Plant-based, plastic-free & compostable.
Zero Plastic Tubes
The average person throws away 300 toothpaste tubes in a lifetime. With GudYu, that number is zero.
Frequently asked questions
Yes. GudYu's Strawberry Tabs are formulated for ages 3+, with 1000ppm fluoride- the exact level recommended by the NHS and dentists for this age group. Free from SLS, parabens, artificial colours and gluten.
For children aged 3 to 6, dentists recommend 1000ppm fluoride. GudYu's Strawberry Tabs contain exactly 1000ppm- no more, no less. Children over 6 should move to 1450ppm for stronger protection.
Mint is often too intense for young children- that 'spicy' feeling puts them off brushing entirely. Our strawberry flavour is gentle, naturally sweet, and kid-approved. Brushing becomes something they look forward to.
Each tab contains a carefully measured, safe amount of fluoride. Swallowing an occasional tab is not harmful. Supervise children to spit after brushing where possible, and keep tabs out of reach.
Yes. Same active ingredients as leading children's toothpastes, in a more convenient, wastefree format. Each tab gives exactly the right amount every time- unlike tubes, which are routinely squeezed out unevenly.
Absolutely. Pause, change, or cancel at any time- no questions asked. Log in to your GudYu account or email hello@gudyu.co.uk and we'll sort it.
Yes. Completely gluten-free- suitable for coeliac disease or gluten sensitivity. Also free from SLS, parabens and artificial colours.
Ages 3–6 need 1000ppm. From age 6, dentists recommend 1450ppm. GudYu's adult Remineralising & Whitening Tabs contain 1450ppm and work for older children and adults alike.