TOOTHPASTE TUBES THROWN
AWAY ANNUALLY
IN THE UK ALONE
300
Million
YEARS FOR TOOTHPASTE
TUBES TO
BIODEGRADE
500
Years
WATER WASTED WHEN
BRUSHING WITH
REGULAR TOOTHPASTE
3650
Litres annually (per person)

These aren’t just numbers - they’re why we started GudYu. Every tablet you use means one less plastic tube in landfill, less water down the drain, and a big step toward a cleaner future. Small changes, big impact.

At Gudyu, Sustainability Is At The Core Of Everything We Do.

At GudYu, sustainability isn't a bolt-on, it's baked into everything we do. From our plastic-free packaging to our water-free formula, every choice we make is designed to reduce waste and environmental harm. We don’t just want to clean your teeth, we want to help clean up the planet too.

Did you know that today, majority of the toothpastes on the market are:

Still Tested
On Animals

Many mainstream brands still use animal testing in the development of their formulas. GudYu is 100% cruelty-free - because oral care should never come at the expense of kindness.

Packaged In Single-Use,
Non-Recyclable Plastic

Most toothpaste tubes are made with mixed materials that can’t be recycled. Ours are fully recyclable, and we’re working toward refillable solutions too.

On Average 10 Litres
Of Water Are Wasted

That’s just from rinsing and spitting. Our water-free formula means you can brush anywhere, anytime, and reduce your water use without even trying.

Use Ingredients Derived From Palm Oil And Other Harsh Chemicals

Palm oil is linked to deforestation, and synthetic ingredients can irritate sensitive mouths. GudYu is palm oil–free, SLS-free, and filled only with what your teeth actually need.

Discover how we do it

Eco-Friendly Packaging

Our packaging is designed to minimise waste. We use 100% recyclable aluminum tins and biodegradable pouches made from kraft paper and bioplastic, ensuring they are both compostable and sustainable.

Animal and Forest Friendly

GudYu products are PETA accredited, free from animal testing and animal-derived ingredients. We also avoid palm oil, which is a major driver of deforestation, to protect our forests.

ZERO WATER AND NO Water

Our toothpaste tabs are highly concentrated with no water added into the ingredients and no water needed for brushing. They foam perfectly with just your saliva allowing the fluoride and hydroxyapatite to work effectively.

CARBON-CONSCIOUS SHIPPING

We partner with Royal Mail, committed to achieving net zero emissions by 2024. By utilising existing postal routes, we reduce our carbon footprint.

NO HARSH CHEMICALS

Some toothpastes include the use of micro-plastics to create abrasive action or for bulking up, as well as other harsh ingredients. Our tabs are derived from only natural sources and are plastic free.

Want to go greener?

We’re building more than a brand — we’re building a movement. Want to join us on the journey to waste-free, guilt-free brushing?
SHOP SUSTAINABLE TABS