TOOTHPASTE TUBES THROWN
AWAY ANNUALLY
IN THE UK ALONE
300
Million
YEARS FOR TOOTHPASTE
TUBES TO
BIODEGRADE
500
Years
WATER WASTED WHEN
BRUSHING WITH
REGULAR TOOTHPASTE
3650
Litres annually (per person)

At Gudyu, Sustainability Is At The Core Of Everything We Do.

We're committed to reducing environmental impact and promoting eco-friendly practices at every turn, and that includes our ingredients, packaging and our delivery partners.

Did you know that today, majority of the toothpastes on the market are:

Still Tested
On Animals

Packaged In Single-Use,
Non-Recyclable Plastic

On Average 10 Litres
Of Water Are Wasted
With Every Brush

Use Ingredients Derived From Palm Oil And Other
Harsh Chemicals

Discover how we do it

Eco-Friendly Packaging

Our packaging is designed to minimise waste. We use 100% recyclable aluminum tins and biodegradable pouches made from kraft paper and bioplastic, ensuring they are both compostable and sustainable.

Animal and Forest Friendly

GudYu products are PETA accredited, free from animal testing and animal-derived ingredients. We also avoid palm oil, which is a major driver of deforestation, to protect our forests.

ZERO WATER AND NO Water

Our toothpaste tabs are highly concentrated with no water added into the ingredients and no water needed for brushing. They foam perfectly with just your saliva allowing the fluoride and hydroxyapatite to work effectively.

CARBON-CONSCIOUS SHIPPING

We partner with Royal Mail, committed to achieving net zero emissions by 2024. By utilising existing postal routes, we reduce our carbon footprint.

NO HARSH CHEMICALS

Some toothpastes include the use of micro-plastics to create abrasive action or for bulking up, as well as other harsh ingredients. Our tabs are derived from only natural sources and are plastic free.

join us,
you beautiful
people

Supporting GudYu means contributing to a sustainable future
SHOP NOW