TOOTHPASTE TUBES THROWN
AWAY ANNUALLY
IN THE UK ALONE
300
Million
YEARS FOR TOOTHPASTE
TUBES TO
BIODEGRADE
500
Years
WATER WASTED WHEN
BRUSHING WITH
REGULAR TOOTHPASTE
3650
Litres annually (per person)

Our Sustainability Commitment at GudYu

At GudYu, sustainability isn't a marketing buzzword - it's the foundation of every decision we make. From how we formulate our toothpaste tablets to the way we package and deliver them, we’re driven by one mission: to protect the planet while helping people care for their oral health.

Why Does Sustainability in Oral Care Matter?

Oral care products are a major contributor to household waste. Traditional toothpaste tubes are made from layers of plastic and aluminium, making them nearly impossible to recycle. Billions of these tubes end up in landfill every year.

That’s why GudYu is committed to doing things differently. We believe oral care can, and should, be part of the solution, not the problem.

Behind the bright packaging, conventional oral care often comes at a hidden environmental cost. Today, these still exist in oral care:

Still Tested
on Animals

Packaged in Single-Use,
Non-Recyclable Plastic

On Average 10 Litres
of Water are Wasted
with Every Brush

Use Ingredients Derived from Palm Oil and other Harsh Chemicals

GudYu's sustainability practices

♻️ Packaging That Doesn’t Cost the Earth

  • Our toothpaste tablets come in reusable and recyclable aliminium tins.
  • Refill packs are plastic-free and compostable .
  • We use minimal, lightweight packaging to reduce our carbon footprint during delivery.

🐰 Animal and Forest Friendly

  • GudYu products are PETA-accredited, 100% cruelty-free, and contain no animal-derived ingredients.
  • Our formulations are also palm oil-free, helping protect global biodiversity and reduce deforestation.

💧 Conscious Water Usage

  • Unlike traditional toothpaste, GudYu tablets don’t require water to be effective.
  • Our production process is designed to use minimal water and energy.
  • GudYu toothpaste tablets contain no water in their ingredients.

🚛 Low-Impact Logistics

  • Our packaging is compact, helping reduce transportation emissions.
  • We partner with responsible delivery networks that prioritise carbon reduction.

🌱 Thoughtfully Sourced Ingredients

  • Our ingredients are selected for safety, biodegradability, and efficacy.
  • We use fluoride and hydroxyapatite — both proven to support oral health without harming water systems.
  • Our formulations are vegan, cruelty-free, and free from SLS, parabens, and other pollutants or artificial flavourings.

Helping You Make a Difference

When you choose GudYu, you're not just buying a product - you're joining a movement. Small changes, have a big impact over time. Together, we can set a new standard for what toothpaste should be.
SHOP NOW

FAQs

What makes GudYu a sustainable oral care brand?

Our toothpaste tablets are vegan, cruelty-free, SLS-free, and packaged in recyclable tins or compostable refill pouches, making them a more sustainable choice than traditional toothpaste tubes.

We completely avoid single-use plastic. Our products come in recyclable or compostable packaging, and our refill model helps customers reuse containers rather than throw them away.

Explore our impact

Ingredients

Read more about our ingredients >

Buy toothpaste tablets

Shop plastic-free toothpaste tablets >

Our journey

Discover the story behind GudYu >