A happier planet

Toothpaste tubes thrown away annually in the UK alone


Years for toothpaste tubes to biodegrade


Water wasted when brushing with regular toothpaste

Litres annually (per person)

We’re on a mission to help every one of us take action, no matter how small, like even teeny tiny tablet small

Did you know that today, majority of the toothpastes on the market are: