A happier planet

Toothpaste tubes thrown away annually in the UK alone

Million

Years for toothpaste tubes to biodegrade

Years

Water wasted when brushing with regular toothpaste

Litres annually (per person)

We’re on a mission to help every one of us take action, no matter how small, like even teeny tiny tablet small

Did you know that today, majority of the toothpastes on the market are:

Still tested on animals

Use ingredients derived from palm oil and other harsh chemicals

Packaged in single-use, non-recyclable plastic.

The truth is, generic toothpaste tubes are made from a combination of materials, including crude oil, which makes them non-recyclable. Over 1.8 billion single-use toothpaste tubes are ending up in our oceans & landfills every year & by 2050, it’s said that there will be more plastic in our oceans than fish 😳 👎

discover how we do it

PACKAGING

Our tins are made from 100% recyclable aluminium and our pouches are made of kraft paper and bioplastic (a renewable plant resource) making them biodegradable and compostable.

ANIMAL LOVE

Accredited by Peta and recognised as providing products that are free from any animal testing and cruelty as well as free from any animal-derived ingredients.

ZERO WATER ADDED

Each tablet is highly concentrated, without the use of water to dilute it. Plus, whilst brushing, your saliva generates enough liquid to create foam and not rinsing means fluoride and hydroxyapatite can work.

FOREST LOVE

The use of palm oil in products dramatically increases the rate of deforestation, GudYu products are completely free of palm oil or any derivatives that add to the cutting down of our forests.

NO HARSH CHEMICALS

Some toothpastes include the use of micro-plastics to create abrasive action or for bulking up, as well as other harsh ingredients. Our tabs are derived from only natural sources and are plastic free.

SHIPPING

For a reduced carbon footprint, GudYu products are shipped using existing postal routes. Royal Mail is our preferred partner due to their commitment to becoming net zero by 2024.

Sustainability

A happier planet

Toothpaste tubes thrown away annually in the UK alone

Years for toothpaste tubes to biodegrade

Water wasted when brushing with regular toothpaste

We’re on a mission to help every one of us take action, no matter how small, like even teeny tiny tablet small

Still tested on animals

Use ingredients derived from palm oil and other harsh chemicals

Packaged in single-use, non-recyclable plastic.

discover how we do it

PACKAGING

ANIMAL LOVE

ZERO WATER ADDED

FOREST LOVE

NO HARSH CHEMICALS

SHIPPING

join us,
you beautiful
people

Get in touch

A happier planet

Toothpaste tubes thrown away annually in the UK alone

Years for toothpaste tubes to biodegrade

Water wasted when brushing with regular toothpaste

We’re on a mission to help every one of us take action, no matter how small, like even teeny tiny tablet small

Still tested on animals

Use ingredients derived from palm oil and other harsh chemicals

Packaged in single-use, non-recyclable plastic.

discover how we do it

PACKAGING

ANIMAL LOVE

ZERO WATER ADDED

FOREST LOVE

NO HARSH CHEMICALS

SHIPPING

join us, you beautiful people

join us,
you beautiful
people