At GudYu, we believe that brushing your teeth shouldn't come at the planet's expense. That’s why we’ve created toothpaste tablets that are clean, effective, and completely plastic-free. Made by dental professionals, our products combine science-backed ingredients like fluoride and hydroxyapatite with eco-conscious design, giving you brilliant oral care without waste.
In the UK alone, 300 million toothpaste tubes are discarded annually. While many large brands claim to contribute to sustainability, their efforts fall short. This is why we are reaching out to individuals like you, aiming to transform toothbrushing habits, one tab at a time.
the gudyu story
Ever looked at your toothpaste tube and thought, “Why is this still a thing?” So did we. GudYu was born from a simple idea: oral care shouldn’t harm your body — or the planet. So we reimagined toothpaste from the tablet up. No waste. No weird chemicals. Just clean, effective ingredients in perfect little tabs.
Our mission is simple:
To shake up the oral care industry by offering plastic-free, water-free toothpaste tablets that actually work - and do no harm.
We're here to lead a global shift away from single-use plastics and towards a cleaner, healthier, more sustainable future. From our compostable & recyclable packaging to our science-backed formulas, every GudYu product is a step towards a world where doing good for your body and doing good for the planet go hand in hand.
Every GudYu toothpaste tablet is:
💧 Water-free and travel-friendly
🧪 Backed by dental science
♻️ Packaged without plastic
✅ Safe, effective, and planet-positive
Join us. One tablet, one brush, one brilliant smile at a time.
Not only do they keep teeth clean, the tablet form means you get a precise dose of fluoride every time
These compact and lightweight alternatives are convenient for camping
GudYu toothpaste tablets have a zero waste profile
Innovating in a space that traditionally has produced a lot of waste including product, packaging and water.
What Makes GudYu different
1. Dentist-Developed Formulation
GudYu was created by dental professionals who recognised the need for an effective, eco-friendly alternative to traditional toothpaste. Our tablets combine fluoride and hydroxyapatite to strengthen enamel and prevent cavities, ensuring optimal oral health without compromising on sustainability.
2. Precision Dosing
Each tablet delivers the exact amount of active ingredients needed for effective cleaning, eliminating the guesswork and reducing the risk of overuse, especially important for children's dental care.
3. Water-Free and Travel-Friendly
Our waterless formula not only reduces environmental impact but also makes our tablets perfect for travel. They're lightweight, mess-free, and TSA-compliant, making oral care convenient wherever you go.
4. Plastic-Free Packaging
GudYu is committed to reducing plastic waste. Our tablets are packaged in recyclable and biodegradable materials, offering a sustainable alternative to traditional toothpaste tubes that often end up in landfills.
5. Vegan and Cruelty-Free
We believe in kindness—to your body and the planet. Our products are 100% vegan and never tested on animals, aligning with ethical practices and cruelty-free standards.
6. Family-Friendly Options
From our Remineralising and Whitening tablets for adults to the gentle Buttermint tablets for children aged 3 and up, GudYu caters to the oral care needs of the entire family.
7. Recognised by Experts
GudYu has been featured in reputable publications like CN Traveller, highlighting our innovative approach to sustainable oral care. Read more here.
Transparent and Honest
We’re not here to sell you a dream. The reality is stark: traditional toothpaste tubes are single-use plastics that end up in landfills and oceans. Every year, 1.8 billion toothpaste tubes are discarded worldwide. We're here to change that.
Innovative and Eco-Friendly
For over 100 years, we've brushed our teeth the same way. It's time for a change. With the UK leading the charge by banning single-use plastics, we believe now is the moment to start the brushing revolution with our innovative toothpaste tablets.
Exceptional Quality
Our tablets are derived from natural ingredients and include hydroxyapatite and fluoride, essential for remineralising and strengthening enamel. With GudYu, your teeth stay healthier, stronger, and whiter for longer.
Hassle-Free Convenience
Never run out of toothpaste again. With GudYu, subscribing ensures new tabs are delivered to your door every two months.
Ready to Make the Switch?
Ready to Make the Switch?
Try GudYu Remineralising & Whitening Toothpaste Tablets and join thousands of others choosing smarter oral care.
GudYu is dedicated to sustainability in every aspect of our business. From the sourcing of ingredients to the packaging of our products, we prioritise environmentally friendly practices. Our toothpaste tablets are formulated with natural, cruelty-free ingredients, ensuring that they are as kind to your teeth as they are to the planet. Additionally, our packaging is 100% recyclable and compostable, reducing waste and promoting a circular economy.
Innovation is at the heart of GudYu. We are constantly researching and developing new ways to improve oral care while reducing environmental impact. Our toothpaste tablets are not only plastic-free but also water-free, offering a convenient and effective solution for your daily oral hygiene routine. Each tablet is carefully crafted to provide the perfect balance of cleaning and freshness, ensuring your teeth are healthy and your breath is fresh.
At GudYu, we believe in the power of community and the importance of education. We are committed to raising awareness about the environmental impact of single-use plastics and promoting sustainable alternatives. Through our educational initiatives and ongoing partnerships, we strive to inspire individuals and communities to make more eco-conscious choices.
Looking ahead, GudYu aims to expand our range of sustainable oral care products and continue leading the charge in the fight against plastic waste. We envision a future where eco-friendly oral care is the norm, not the exception. By continually innovating and pushing the boundaries of what’s possible, we hope to inspire others to join us in creating a healthier planet.
