BEING DIFFERENT
At GudYu, our journey began with a simple observation. As dentists, we receive countless toothpaste samples, and we couldn’t help but wonder where all these tubes end up.
The answer was alarming: landfills & oceans. This discovery ignited our mission to eradicate single-use plastics in oral care. We decided to revolutionise the industry with an innovative solution: toothpaste tabs.
In the UK alone, 300 million toothpaste tubes are discarded annually. While many large brands claim to contribute to sustainability, their efforts fall short. This is why we are reaching out to individuals like you, aiming to transform toothbrushing habits, one tab at a time.
Our History
GudYu was founded by a team of dental professionals committed to making a difference. Recognising the environmental impact of traditional toothpaste packaging, we set out to create an effective and eco-friendly alternative.
Our toothpaste tablets are designed to provide a sustainable, convenient, and water-free brushing experience without compromising oral health.
Our Vision
To be an integral part of a global shift in oral care, eradicating the use of single-use
plastics and conserving water resources.
Our Mission
To shake up the oral care industry by providing innovative, plastic-free, and water-free toothpaste tabs that offer a convenient, effective, and eco-friendly alternative to traditional toothpaste.
At GudYu, we believe that small changes can lead to significant impacts. Join us on our journey to create a cleaner, greener planet, one brush at a time.
Try Remineralising & Whitening tabs
Try Remineralising & Whitening tabs
No commitment and no pressure. A simple, easy route for behaviour-change testing.
Transparent and Honest
We’re not here to sell you a dream. The reality is stark: traditional toothpaste tubes are single-use plastics that end up in landfills and oceans. Every year, 1.8 billion toothpaste tubes are discarded worldwide. We're here to change that.
Innovative and Eco-Friendly
For over 100 years, we've brushed our teeth the same way. It's time for a change. With the UK leading the charge by banning single-use plastics, we believe now is the moment to start the brushing revolution with our innovative toothpaste tablets.
Exceptional Quality
Our tablets are derived from natural ingredients and include hydroxyapatite and fluoride, essential for remineralising and strengthening enamel. With GudYu, your teeth stay healthier, stronger, and whiter for longer.
Hassle-Free Convenience
Never run out of toothpaste again. With GudYu, subscribing ensures new tabs are delivered to your door every two months.
GIVE YOUR DAILY ROUTINE A
WELL-DESERVED WAKE-UP
SHAKE-UP
GIVE YOUR DAILY ROUTINE A
WELL-DESERVED WAKE-UP
SHAKE-UP
GudYu is dedicated to sustainability in every aspect of our business. From the sourcing of ingredients to the packaging of our products, we prioritise environmentally friendly practices. Our toothpaste tablets are formulated with natural, cruelty-free ingredients, ensuring that they are as kind to your teeth as they are to the planet. Additionally, our packaging is 100% recyclable and compostable, reducing waste and promoting a circular economy.
Innovation is at the heart of GudYu. We are constantly researching and developing new ways to improve oral care while reducing environmental impact. Our toothpaste tablets are not only plastic-free but also water-free, offering a convenient and effective solution for your daily oral hygiene routine. Each tablet is carefully crafted to provide the perfect balance of cleaning and freshness, ensuring your teeth are healthy and your breath is fresh.
At GudYu, we believe in the power of community and the importance of education. We are committed to raising awareness about the environmental impact of single-use plastics and promoting sustainable alternatives. Through our educational initiatives and ongoing partnerships, we strive to inspire individuals and communities to make more eco-conscious choices.
Looking ahead, GudYu aims to expand our range of sustainable oral care products and continue leading the charge in the fight against plastic waste. We envision a future where eco-friendly oral care is the norm, not the exception. By continually innovating and pushing the boundaries of what’s possible, we hope to inspire others to join us in creating a healthier planet.
Not only do they keep teeth clean, the tablet form means you get a precise dose of fluoride every time
These compact and lightweight alternatives are convenient for camping
GudYu toothpaste tablets have a zero waste profile
Innovating in a space that traditionally has produced a lot of waste including product, packaging and water.
