BEING DIFFERENT
MAKES THE
DIFFERENCE
BEING DIFFERENT
MAKES THE
DIFFERENCE
As dentists, we're always receiving toothpaste samples, so we stopped to ask ourselves where these actually ended up?
The answer... in landfills.
This discovery set us on our mission of eradicating single-use plastics in oral care & we’re doing it in the form of a tablet.
Today, in the UK alone, 300 million toothpaste tubes are dumped annually, and although large brands are claiming to be doing their bit, it’s just not enough.
So we're reaching out to folks like you with the aim of changing one toothbrushing habit at a time.
Hassle free
Never run out of toothpaste again. We don’t want you to have to think about toothpaste, boring! Subscribing ensures new tabs are delivered to your door every 2 months in our biodegradable refill bags. Easy as.
No sales pitch
We’re not here to talk rubbish or sell you down the river. Fact: toothpaste tubes are single-use plastics, not recycled and end up in our landfills and oceans every year, 1.8 billion of them worldwide to be precise.
TABS NOT TUBES
We’ve been brushing our teeth the same way for more than 100 years, with little innovation or disruption. With the UK announcing a ban on all single-use plastics, we believe the time is now to start the brushing revolution.
EXCEPTIONAL ON ALL FRONTS
Derived from only natural ingredients, and including hydroxyapatite and fluoride, two key ingredients aiding in the remineralisation and strengthening of enamel, your teeth stay healthy, stronger and whiter for longer.
Try Remineralising & Whitening tabs
No commitment and no pressure. A simple, easy route for behaviour-change testing.
GIVE YOUR DAILY ROUTINE A WELL-DESERVED WAKE-UP SHAKE-UP
POP THE TIN
Bite, chew, brush and spit. Super simple and no more dried toothpaste mess around the sink... praise the heavens 🙌
TOOTHPASTE TABS
Take pride of place on the shelf! With the awesome GudYu tin, you’ll never put it back in the drawer... you’re also allowed to gloat a bit you know; you’re saving the world with every brush 🌍
NEW FLAVOUR
Who would have thought! Kids now don’t have to endure strong flavours & brushing actually becomes a bit of a novelty... you mean you won’t have to nag as much, what a pity 😜
GET UPCYCLING
Yes, we know our tin is 100% recyclable so by all means, recycle it. But what if you actually found another use for it, something fun like a tooth fairy store-tin, Christmas decoration, spare change holder, succulent plant pot, I mean really, the list is endless. But if you’re stuck for ideas, follow us on Instagram